Traditional wallpaper for walls: buying & installation guide

When selecting traditional wallpaper for your walls, consider the material first. Different materials offer distinct aesthetics, durability, and installation experiences.

Understanding traditional wallpaper materials

Paper-backed (or Traditional Paper) wallpaper

This is the classic, most common type of traditional wallpaper. It’s made from one or more layers of paper, sometimes with a vinyl coating for added durability and washability. It’s generally the most affordable option but also the most delicate.

Pros: Wide range of designs, generally lower cost, breathable.
Cons: Can tear easily during installation, prone to water damage if not coated, may fade over time, requires the most careful application.
Installation: Typically requires a separate wallpaper paste applied to the back of the paper or the wall.
Best for: Low-traffic areas like formal living rooms, adult bedrooms, or dining rooms where moisture and heavy wear are not concerns.

Vinyl wallpaper

Vinyl wallpaper consists of a paper or fabric backing with a solid vinyl layer on top. This makes it highly durable, scrubbable, and resistant to moisture, making it suitable for more demanding environments.

Pros: Very durable, scrubbable, water-resistant, good for high-humidity areas, hides minor wall imperfections well.
Cons: Less breathable than paper, can be more expensive, designs might appear less ‘organic’ than non-vinyl options.
Installation: Often ‘paste the wall’ or ‘paste the product’, making it easier to handle than traditional paper.
Best for: Kitchens, bathrooms, children’s rooms, hallways, and entryways – areas that see more activity and potential for soiling.

Non-woven wallpaper

Non-woven wallpaper, often marketed as ‘easy-apply’ or ‘paste-the-wall’, is made from a blend of synthetic fibers and cellulose. This construction offers a good balance of durability and breathability, and it’s known for its ease of installation and removal.

Pros: Highly breathable, durable, easy to install (paste the wall), easy to remove (strippable dry), resistant to shrinking or expanding with humidity changes.
Cons: Can be more expensive than basic paper wallpaper.
Installation: The ‘paste-the-wall’ method is significantly faster and less messy than traditional pasting.
Best for: Almost any room, especially for DIYers or those who might want to change their decor frequently. It’s a popular choice for bedrooms, living rooms, and even kitchens.

Textured wallpaper (e.g., Grasscloth, Linen, Silk)

These wallpapers use natural materials or synthetic imitations to create tactile surfaces. They add depth and a luxurious feel to a room.

Pros: Adds significant texture and visual interest, can mask minor wall imperfections effectively, offers a sophisticated look.
Cons: Often expensive, can be difficult to clean (especially natural fibers), may show seams more prominently, installation requires extra care.
Installation: Varies greatly by material. Grasscloth and natural fibers often require careful handling and specific adhesives.
Best for: Feature walls in living rooms, dining rooms, or bedrooms where a sophisticated, natural, or artisanal look is desired.

Choosing traditional wallpaper patterns

The pattern is what defines traditional wallpaper. These designs evoke classic styles, historical motifs, and enduring aesthetics.

Floral patterns

Floral designs are a cornerstone of traditional wallpaper, ranging from delicate botanicals to bold, oversized blooms. They bring nature indoors and can create a romantic, serene, or vibrant atmosphere depending on the scale and color palette.

Consider: Small, dense florals for a cozy feel; large, dramatic florals for a statement wall.
See also: Transform Your Home with Beautiful Flowers on Wallpaper

Damask and Toile

Damask patterns are intricate, symmetrical designs often featuring stylized floral or fruit motifs. Toile de Jouy features pastoral scenes or narratives in a single color, typically blue, red, or black, on a white or cream background.

Consider: Damask adds elegance and richness; toile offers a charming, storybook quality.
See also: Traditional damask wallpaper: a guide to classic patterns

Stripes

Classic stripes are timeless and versatile. They can be used to visually alter the perception of a room – vertical stripes can make ceilings appear higher, while horizontal stripes can make a room seem wider.

Consider: Wide stripes for a bold look; thin pinstripes for subtle sophistication.

Plaid and Checks

These patterns evoke a sense of warmth, tradition, and comfort, often associated with country or heritage styles. They work well in dens, studies, or cozy living spaces.

Consider: Different scale checks can dramatically change the feel of the room.

Geometric patterns

While often associated with modern design, traditional geometric patterns exist, such as Art Deco inspired motifs or classic hexagonal tiles. They offer a sense of order and structure.

Paisley

Characterized by its teardrop shape motif, paisley adds an exotic and bohemian touch to traditional decor. It’s often found in rich colors and intricate detail.

Animal prints

Subtle or bold animal prints can add a touch of the exotic and adventurous to a traditional space. Think leopard spots, zebra stripes, or more stylized interpretations.

Understanding wallpaper scales and repeat

The scale of a pattern (how large the design elements are) and its repeat (how often the pattern visually repeats) are crucial for how wallpaper looks on a large wall.

Small scale patterns: Tend to recede and can make a room feel larger. They are often good for smaller rooms or for covering entire walls without being overwhelming.
Large scale patterns: Make a bold statement and can be a focal point. They are best suited for larger rooms or for accent walls. Be mindful of ‘pattern matching’ issues where the repeat can be obvious if not aligned correctly.
Pattern repeat: This is the distance between one point in the pattern and the next identical point. A large repeat means you’ll need more wallpaper to cover a wall, as you’ll be cutting and matching larger sections. A small repeat is more forgiving and requires less material.

Installation: Steps for hanging traditional wallpaper

Proper installation is key to a professional-looking finish. While professionals are recommended for complex patterns or delicate materials, a confident DIYer can achieve good results by following these steps.

Preparation is paramount

Clean the walls: Ensure walls are clean, dry, and free of dust, grease, or old adhesive. Wash with a mild detergent and allow to dry completely.
Repair imperfections: Fill any holes or cracks with spackle and sand smooth. Major imperfections should be addressed before wallpapering.
Prime the walls: Apply a coat of wallpaper primer. This seals the wall, prevents the wallpaper adhesive from soaking into the drywall, and makes future removal much easier. It also provides a uniform surface for the adhesive.
Test for strippability: If you’re unsure if old wallpaper will come off easily, test a small area. If it’s difficult to remove, you may need to use a wallpaper steamer or a chemical stripper.

Measuring and cutting

Measure the wall height: Measure from the ceiling to the baseboard. Add at least 4 inches (10 cm) to this measurement for trimming at the top and bottom.
Cut your first strip: Hang the first strip from a corner, ensuring it’s perfectly vertical. Use a level or a plumb line to mark this initial vertical line.
Cut subsequent strips: For most traditional wallpapers, you will need to match the pattern. Lay your cut strips side-by-side, aligning the pattern from one strip to the next. Cut each strip to the required length, adding the extra 4 inches.
Number your strips: It’s helpful to lightly number the back of each strip (e.g., 1, 2, 3…) in sequence, and note which edge is the top.

Applying the wallpaper

For ‘paste the paper’ or ‘paste the wall’ options: Follow the manufacturer’s instructions precisely. This may involve applying paste to the back of the paper and letting it ‘booking’ (sit for a few minutes) or applying paste directly to the wall.
Hang the first strip: Align the first strip with your plumb line, leaving about 2 inches (5 cm) of overlap at the top to trim against the ceiling or crown molding. Ensure it’s perfectly vertical.
Smooth out bubbles: Use a wallpaper brush or a plastic smoother to gently push out air bubbles and excess paste from the center outwards towards the edges.
Trim the excess: Use a sharp razor knife and a straight edge (like a metal ruler or a T-square) to carefully trim the excess wallpaper at the ceiling and baseboard.
Hang subsequent strips: Butt the edges of each new strip tightly against the previous one. Avoid overlapping strips unless specifically instructed, as this can cause seams to show. Match the pattern carefully.
Corners: For inside corners, wrap the wallpaper slightly around the corner by about 1/2 inch (1.25 cm) and trim. For the next wall, start with a fresh strip, making sure it’s plumb. For outside corners, wrap the paper around the corner by at least 1 inch (2.5 cm) and secure it. You may need to trim or score the paper where it turns to avoid bulges.

Clean-up

Wipe off excess paste: Use a clean, damp sponge to wipe away any paste that squeezes out at the seams or edges. Rinse the sponge frequently.
Allow to dry: Let the wallpaper dry completely. Some papers may shrink slightly as they dry, which helps to tighten the seams.

Common mistakes to avoid with traditional wallpaper

Poor wall preparation

Skipping steps like cleaning, repairing, or priming can lead to wallpaper peeling, bubbling, or staining. Always ensure walls are smooth, dry, and properly primed.

Incorrectly measuring or cutting

Not adding enough extra length for trimming at the ceiling and baseboard, or miscalculating pattern repeats, will result in wasted material and difficult seams.

Ignoring pattern matching

Failing to align patterns between strips is one of the most noticeable mistakes. It makes the wallpaper look unprofessional and can highlight seams. Pay close attention to the pattern repeat, especially with larger designs.

Over-booking or under-booking paste

If you paste the paper, following the manufacturer’s recommended booking time is crucial. Pasting too long can weaken the paper, while pasting too short can prevent proper adhesion. For ‘paste the wall’, ensure even coverage.

Using a dull blade for trimming

A dull razor knife will tear the wallpaper rather than cut it cleanly, leaving a ragged edge that’s difficult to hide.

Rushing the process

Wallpapering takes patience. Rushing through the steps, especially smoothing out bubbles or matching patterns, will lead to errors. Take your time and work methodically.

Maintaining your traditional wallpaper

Proper care will extend the life and beauty of your traditional wallpaper.

Cleaning

For most paper-backed wallpapers, a gentle dusting with a soft brush or a dry cloth is sufficient.
Vinyl and certain coated papers can be wiped with a damp sponge and mild soap. Always test a small, inconspicuous area first to ensure it doesn’t damage the finish or color.
Avoid abrasive cleaners or excessive moisture, especially on natural fiber or textured wallpapers, as they can cause staining or damage.

Avoiding damage

Protect wallpaper from direct sunlight, which can cause fading over time.
Be cautious with furniture placement to avoid scuffing or tearing wallpaper, especially in high-traffic areas.
In bathrooms or kitchens, ensure good ventilation to prevent moisture buildup, which can lead to peeling or mold.

The lifespan of traditional wallpaper

With proper installation and care, traditional wallpaper can last anywhere from 10 to 20 years, sometimes even longer. High-quality materials and less busy patterns tend to have a longer visual lifespan, remaining stylish for decades. However, trends can influence when you might want to update your decor, regardless of the wallpaper’s condition.

Considering peel and stick for a modern alternative

While this guide focuses on traditional wallpaper, it’s worth noting the rise of peel and stick wallpaper. This modern alternative offers a more temporary and DIY-friendly application, ideal for renters or those who enjoy frequent decor changes. It’s applied without traditional paste, making it much simpler to install and remove.

Exploring specific traditional wallpaper styles

Floral wallpapers

Beyond the general floral category, consider the nuances:

Chintz: Features small, often glazed, floral patterns. It has a distinctly cozy and cottage-like feel.
Botanical prints: More scientifically accurate depictions of plants, flowers, and leaves. These can range from delicate line drawings to detailed watercolor-style illustrations. These pair beautifully with flower wallpaper designs.
William Morris-inspired: Known for intricate, stylized natural motifs, often with a Arts and Crafts aesthetic.

Damask and other traditional motifs

Damask is a classic for a reason, but other traditional motifs offer unique charm:

Brocade: Similar to damask but often with a more raised or woven texture, giving it a luxurious feel.
Jacobean: Features scrolling vines, stylized flowers, and sometimes birds or animals. It’s bold and detailed.
Toile de Jouy: As mentioned, these scenic patterns add a narrative element. Look for variations in color and subject matter, from pastoral scenes to historical events. For specific styles like damask, consult our detailed guide to classic damask patterns.

Stripes and checks

These simple patterns have significant impact:

Regency stripes: Often characterized by bold, evenly spaced vertical stripes, sometimes with contrasting borders.
Gingham: A classic check pattern, often associated with country style.
Tartan/Plaid: More complex patterns with intersecting bands of color, evoking a heritage or Scottish feel.

Animal and exotic patterns

These add a touch of the wild or faraway:

Leopard, cheetah, zebra: Classic animal prints that bring a sense of luxury or boldness.
Chinoiserie: A French style that imitates Chinese artistic traditions. It often features intricate scenes with birds, pagodas, and foliage, offering an exotic yet refined look.
Peacock feathers: A popular motif known for its intricate detail and vibrant colors.

Choosing the right wallpaper for different rooms

Living rooms and dining rooms

These are spaces where you can often be more adventurous. Consider higher-quality materials like non-woven or textured wallpapers. Elegant damasks, subtle florals, or even bold scenic patterns can work well. Large-scale patterns are often suitable here.

Bedrooms

Bedrooms are personal sanctuaries. Softer, more calming patterns like muted florals, gentle stripes, or subtle textures are popular. Breathable materials like non-woven or high-quality paper are good choices. For a touch of luxury, consider silk or linen blends.

Hallways and entryways

These areas experience high traffic and can benefit from durable, scrubbable materials like vinyl. Patterns that can hide minor scuffs are advantageous. Stripes or geometric patterns can make a space feel more dynamic.

Kitchens and bathrooms

Moisture resistance is key. Vinyl wallpapers are the best choice here due to their durability and washability. Patterns can add personality to these functional spaces. Always ensure adequate ventilation.

Children’s rooms

Durability and ease of cleaning are paramount. Vinyl or scrubbable non-woven wallpapers are ideal. Fun patterns, from playful animals to storybook scenes, can create an engaging environment. Consider patterns that are easy to match, as repairs might be more frequent.

The impact of color and scale

Beyond the pattern itself, the color palette and the scale of the design significantly influence the room’s atmosphere.

Color palettes

Neutrals (Beige, Gray, Cream): Offer a sophisticated and calming backdrop, making them versatile for any room.
Pastels (Blush, Mint, Lavender): Create a soft, romantic, or airy feel, ideal for bedrooms or nurseries.
Bold colors (Navy, Emerald, Burgundy): Make a statement and add drama or richness. Best used on accent walls or in spaces where you want a strong visual impact.
Monochromatic: Designs using variations of a single color can be subtle yet impactful, adding texture without overwhelming the space.

Scale considerations

Small rooms: Lighter colors and smaller-scale patterns can make a room feel more spacious. Avoid very busy or dark large-scale patterns.
Large rooms: Can handle larger-scale patterns and bolder colors without feeling cramped. A large-scale pattern can help to define zones within a large open-plan space.
Ceiling height: Vertical patterns or designs with strong vertical elements can visually increase ceiling height.

When to choose traditional wallpaper over paint

While paint is a common choice, traditional wallpaper offers distinct advantages:

Visual depth and texture: Wallpaper adds a richness and complexity that paint cannot replicate.
Pattern and character: It introduces design, personality, and a specific aesthetic that paint alone cannot provide.
Hiding imperfections: Textured or patterned wallpapers can be more forgiving in covering minor wall flaws than flat paint.
Statement piece: It can act as a focal point or a work of art on your walls, defining the room’s style.

The future of traditional wallpaper

Traditional wallpaper continues to evolve. While classic patterns and materials remain popular, manufacturers are increasingly incorporating sustainable practices and new printing technologies. Expect to see more eco-friendly options, digital printing for custom designs, and innovative material blends that offer enhanced durability and ease of use, all while honoring timeless aesthetics. Many brands, like those featured in our Rifle Paper Co. wallpaper and Yellowstone wallpaper collections, offer a modern take on traditional designs, proving that classic can always be contemporary.